Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.See more occupations related to this task.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.See more occupations related to this task.
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.See more occupations related to this task.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.See more occupations related to this task.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Business intelligence and data analysis software — BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics SuiteSee more occupations related to this technology.
Data base user interface and query software — Microsoft Access Hot technology ; Microsoft SQL Server Hot technology ; Online databases; Structured query language SQL Hot technologySee more occupations related to this technology.
Graphics or photo imaging software — Adobe Systems Adobe Photoshop Hot technology ; JamBoard; Microsoft Visio Hot technologySee more occupations related to this technology.
Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook Hot technology ; Google Webmaster Tools; LinkedIn Hot technologySee more occupations related to this technology.
Web platform development software — AJAX Hot technology ; Cascading Style Sheets CSS Hot technology ; Drupal Hot technology ; Oracle JavaServer Pages JSP Hot technology
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.See more occupations related to this knowledge.
English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.See more occupations related to this knowledge.
Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.See more occupations related to this knowledge.
Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.See more occupations related to this knowledge.
Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.See more occupations related to this skill.
Reading Comprehension — Understanding written sentences and paragraphs in work related documents.See more occupations related to this skill.
Speaking — Talking to others to convey information effectively.See more occupations related to this skill.
Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.See more occupations related to this skill.
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Oral Expression — The ability to communicate information and ideas in speaking so others will understand.See more occupations related to this ability.
Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.See more occupations related to this ability.
Written Comprehension — The ability to read and understand information and ideas presented in writing.See more occupations related to this ability.
Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.See more occupations related to this ability.
Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.See more occupations related to this activity.
Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.See more occupations related to this activity.
Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.See more occupations related to this activity.
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.See more occupations related to this activity.
Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
Analyze website or related online data to track trends or usage.See more occupations related to this activity.
Develop performance metrics or standards related to information technology.See more occupations related to this activity.
Design websites or web applications.See more occupations related to this activity.
Coordinate project activities with other personnel or departments.See more occupations related to this activity.
Implement advertising or marketing initiatives.
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